Death in the cosmetic lane.

A little while ago I saw a televised insurance advertisement featuring Keith Quinne, rugby broadcaster. In a sensible matter-of-fact way it dealt with the possibility of sudden death and the financial consequences for bereaved families. Who put the ad on? I didn’t notice. But I certainly noticed the ad now showing on TV.    

Sovereign Finance’s current effort at selling insurance on television is also about providing for your loved ones after sudden death. The about-to-be-deceased, portrayed by telegenic male and female actors alternately, no doubt in the interest of gender balanced marketing, is supposedly talking to the grieving children after the funeral. But not to worry because Mummy or Daddy smile throughout. No room here for sense or seriousness and certainly not sorrow. Hey, this is not a big deal kids, they seem to say. See you guys. Have a nice day. 

While I gazed in wonder at this ad man's idea of an impurity deleted view of the world, the man himself was probably celebrating a bonus for finally de-griefing death.